Australian Greens Leader Bob Brown today led off debate on the Protecting Children from Junk Food Advertising Bill 2009 in the Senate.

However, outside the Chamber the Government has made it clear it will not allow a vote on the bill. Senator Brown told the Senate this is a serious strategic mistake by Labor strategists as the Greens have worked hard to expedite important Government legislation in recent months.

"More than 80 per cent of food ads shown on commercial TV are for foods that are typically high in fat, sugar or salt and are of low nutritional value, like fast foods, soft drinks and ice creams," Senator Brown said.

"This bill would prohibit junk food advertisements from appearing on television during children's viewing hours. A junk food advertising ban is not the solution, but it is a sensible first step in tackling the growing problem of childhood obesity.

"The Rudd government should support parents by supporting this bill," Senator Brown said.

Further information: Ebony Bennett 0409 164 603