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Greens' senate move to ban junk food ads during kids TV

Greens Leader Bob Brown will move an amendment to the Communications Legislation Amendments (Miscellaneous Measures) Bill 2008 (CLAMM) in the senate today, banning junk food advertising during children's TV viewing hours.
"The Greens' amendment will introduce a national ban on junk food advertising during children's television. The current advertising regulations are inadequate and no longer meet community needs or standards," Senator Brown said.
"In 2004 more than $410 million was spent on food advertising. A survey by the NSW Cancer Council in 2006 found 194 advertising breaches of the Children's Television Standards by snack and fast food companies," Senator Brown said.
"The Greens wholly support the international push to ban junk food advertising aimed at children, which is backed by Choice magazine, the Cancer Council and the Parents' Jury in Australia."
"This is not the first time I have moved this amendment, but this is a new government. It allows advertisements for food deemed beneficial to children's health and the Rudd government and the Opposition should support the Greens' junk food advertising ban."
The Greens' amendment was voted down by Labor, the Coalition and Democrats Senator Andrew Murray when it was first moved by the Greens in 2006 when it was. Family First Senator Steve Fielding abstained.
The amendment reads as follows:
(1) Page 5 (after line 3), at the end of the bill, add:
Schedule 2-Amendment of Children's Television Standards
Children's Television Standards 2005
1 At the end of CTS 10
Add:
; (e) advertise food or beverages unless the Minister for Health has determined in writing that such an advertisement is beneficial to the health of children and has tabled that determination in both Houses of Parliament together with a statement of reasons.

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